Inrō's billing is built around one idea: you pay for the contacts you actually message, not for how many followers you have. This article explains the plans, how pricing scales, and how to manage everything from inside the app.

Go to Profile → Billing & usage (click your account name in the bottom-left, then Billing & usage). You'll see your current plan, your renewal date, a usage meter for the contacts you've activated this period, and a button to manage your plan.

Inrō has three self-serve plans, plus a done-for-you service plan.

A good way to try Inrō and run a few automations:

The main plan for businesses and creators who automate at scale:

Pro on a fixed yearly price (the full list price is €1,800):

A done-for-you service where the Inrō team builds and runs your automations for you. It requires an active Pro subscription and is billed separately. See The Inrō Managed Account Plan for what's included.

On Pro, you start at €12.99/month for up to 500 activated contacts. As you activate more contacts in a period, the price moves up a band. A few examples:

The bands keep rising with usage and level off at €999.99 once you pass 70,000 activated contacts in a period. You're always billed for the band your usage lands in, so the cost follows your real activity. To understand exactly what counts as an activation, see What Are Activated Contacts?

This depends on your plan:

Contacts you've already activated this period don't count again, so reaching the limit is about how many unique new contacts you message, not how many messages you send.

To keep your Pro price within a budget, go to Profile → Billing & usage and find Set a monthly limit. Enter the most contacts you want activated per month and click Save. Leave the field empty for no limit. The Activated contacts meter still shows your current price band, not your limit.

At the bottom of the page, Usage history lists each billing period with the number of contacts activated in it, newest first. Billed periods also show the invoice number and amount, and the period you're in is tagged Current.

The free plan also caps 3 active automations and 3 campaigns sent per month. Switching on a folder of automations counts every automation inside it towards the first of those, so a folder that would take you past three is refused rather than switched on in part. A campaign counts towards the second once it has actually sent to someone, so a draft or a campaign you cancelled before it went out doesn't use one up.

When you reach any paid feature or limit on the free plan, Inrō opens an upgrade window that names the exact feature or limit you hit, shows it against the full Free and Pro comparison, and offers any free trial you haven't used yet, with the dates you would be charged. If you have an unpaid invoice it offers to settle that first, and if your account is managed by an agency it points you to them instead, since your plan is theirs to change.

Each Instagram account you connect is its own account in Inrō, with its own contacts, automations and its own plan. They are not pooled. Two accounts on Pro are two Pro subscriptions, and an activated contact on one doesn't count against the other.

You still sign in once. Use Profile → Switch account to move between them, and read each one's plan and usage on its own Billing & usage page after switching.

When you create another account, Inrō first asks for its Instagram username, then Where should it be billed? Usually the choice is Add to my billing account, which puts it on the same card and invoices as the account you're in (it still has its own plan), or Bill it separately, which gives it its own card, invoices and plan. If an agency partner manages your account, you can also choose Add to followed by the partner's name: the new account is billed by the partner and listed in their dashboard. On a lifetime deal, the first option adds the account to your deal instead (see AppSumo Lifetime Deal: Redeem and Set Up Your Accounts). An account can't be moved to a different bill afterwards, so pick before you click Create account.

If you manage accounts for clients rather than yourself, the agency partner plan does pool them into one bill. See The Inrō Agency Partner Program.

Click Manage billing on the Billing & usage page. This opens the billing portal (powered by Stripe), where you can:

⚠️ Canceling takes effect at the end of your current billing period. The billing card then says Ends on that date instead of Renews on. Your account stays active until then, and afterward you move to the Free plan (with its 100 activated contacts per period). Your data stays safe.

If you had more than 3 scenarios active, Inrō keeps the 3 most recently triggered ones running, deactivates the rest, and emails you the list so you can choose which ones to keep.

If a renewal payment fails, nothing stops right away. Inrō emails you when the first charge fails, Pro keeps working for 14 days while Stripe retries the card, and you get reminders on day 3 and day 7. If the invoice is still unpaid on day 14, your account moves to the Free plan and you get a suspension email. A notice in Inrō links straight to the outstanding invoice; paying it restores Pro immediately. You can't start a new subscription while an invoice is outstanding, so pay it rather than re-subscribing. See Payment Failed or Plan Downgraded: How to Get Pro Back.

For company details, VAT, and where to find each invoice, see Your Invoices & Billing Details.

To understand exactly when a contact gets counted (and when they don't), see What Are Activated Contacts?. For invoices and VAT, see Your Invoices & Billing Details.