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The Inrō Agency Partner Program

Learn how the Inrō Agency Partner Program works: two earning paths, a free agency account, a risk-free client pilot, and how to apply.

The Agency Partner Program is built for marketing agencies, social media consultants, and freelancers who manage Instagram for multiple clients. It gives you two ways to earn, a free agency account for your own brand, and a risk-free way to pilot Inrō with a first client.

Inrō has three programs. The Referral Program is for individual Pro users. The Creator Partner Program is for creators promoting Inrō to an audience. This program is for agencies building a service business around Inrō.

Who it's for

  • Marketing, growth, and performance agencies

  • Social media and creator agencies

  • Boutique consultancies and freelancers managing multiple Instagram clients

  • CRM and automation specialists building DM funnels for clients

How to join

To apply, you need at least one client prospect for a first proof of concept. After you join, you launch that first client within 60 days, and you keep at least one active paying client per quarter to stay in the program. The Inrō team reviews and approves applications.

Two ways to earn

Path 1: Partner (commission). You earn 20% lifetime commission on standard client subscriptions tied to your agency account. The commission continues while you're an active partner and the client's subscription stays active and linked to you. This fits ongoing retainer work.

Path 2: Official Reseller (annual licenses). You get a flat 50% discount on the annual list price (for example, €1,800 becomes €900). You can charge clients the full price and keep the margin, give them a partial discount, or bundle the license into a larger package. Reseller deals don't earn the 20% commission; the discount replaces it.

Either way, you keep 100% of your own agency setup and management fees.

What you get when you join

  • A free agency account: a full Inrō account for your own brand, demos, and training.

  • A risk-free first client pilot: one client gets one month with full access at no software cost. You can still charge and keep your full service fees. Launch this pilot within 60 days of joining.

  • Training and resources: onboarding, templates, and materials to help you sell and deliver Inrō.

  • Partner badge and listing: the official Inrō Agency Partner badge for your marketing, plus a listing as an official partner. Co-branding and white-label options can be explored on specific surfaces, with terms agreed in writing.

  • Client referrals from Inrō: when Inrō users ask for done-for-you help, the team may refer them to Agency Partners based on fit. Referrals aren't guaranteed.

Managing your client accounts. As an agency partner you get the Partner dashboard, a separate app at app.inro.social/partners built for agencies running several client accounts. Every account you manage is on one screen with its connection status, your signup and onboarding links, your own team, and one bill covering every client. Each client's day-to-day work still happens inside their own Inrō organization; the dashboard is where you watch over all of them. For a full tour, see The Partner Dashboard.

Commission tracking isn't in the dashboard yet; the Inrō team reports your earnings to you directly.

The Partner dashboard showing the period totals across all managed accounts, and a card per client account with its connection status.

Who pays for what. Client organizations you create, from the dashboard or through one of your managed links, are billed to your agency's card, not the client's. Clients who sign up through one of your referral links are billed on their own account as usual.

⚠️ Because your agency pays for the organizations you create, Inrō needs a valid payment method on file before you can create a client organization or a managed link. Until you add one, a notice at the bottom of the dashboard sidebar takes you to the billing portal to add it.

The payment method notice in the partner dashboard sidebar: No payment method, a line explaining that a payment method is needed to create organizations and managed links while existing organizations keep running, and an Add a payment method button.

Reach every client account from one connector

Your partner account has its own API token, and it works across every client organization you own. That gives you one connector for all your clients instead of one per client.

  • From an AI agent: add https://api.inro.social/partner/mcp as a connector and authenticate with your partner token. Each request names the client account it applies to, by Instagram username or account id.

  • From code: use the same token against the normal API and add an X-Inro-Organization header naming the client account.

There is no default account, by design. A request that names no account is refused rather than guessed, so nothing can land in the wrong client's account by accident. Each client account still needs its own Pro or Trial subscription.

Find your token in the partner dashboard under API & MCP, where you can also regenerate it if it is ever exposed. The full setup, for both an AI assistant and code, is in Partner API & MCP: Run Every Client From One Connector. If you would rather connect clients one at a time, see Connect Multiple Instagram Accounts to Claude or ChatGPT.

Getting paid

Commissions are paid about one month after the revenue is generated, which leaves time for refunds to clear. You need at least €100 in unpaid commissions before a payout is issued. If a client cancels, downgrades, or gets a refund, the matching commission is reduced or reversed from your pending payouts.

How to apply

Email [email protected] or apply through the Agency Partner Program page on inro.social. The team reviews applications and gets back to you to discuss fit and next steps.

🐾 Netsuke's Tips

  • Use the risk-free pilot to win over a cautious client. They get a full month at no software cost, you keep your fees, and you build a real case for a retainer.

  • The reseller path works well for fixed annual retainers. A 50% discount on the list price gives you room to build margin while still offering a fair deal.

  • If a client wants done-for-you setup from the Inrō team directly rather than from you, point them to The Inrō Managed Account Plan. The two can work side by side.

What's next?

For the other earning programs, see The Inrō Referral Program and The Inrō Creator Partner Program. For Inrō's done-for-you service, see The Inrō Managed Account Plan.

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