The Agency Partner Program is built for marketing agencies, social media consultants, and freelancers who manage Instagram for multiple clients. It gives you two ways to earn, a free agency account for your own brand, and a risk-free way to pilot Inrō with a first client.

Inrō has three programs. The Referral Program is for individual Pro users. The Creator Partner Program is for creators promoting Inrō to an audience. This program is for agencies building a service business around Inrō.

Who it's for

Marketing, growth, and performance agencies
Social media and creator agencies
Boutique consultancies and freelancers managing multiple Instagram clients
CRM and automation specialists building DM funnels for clients

How to join

To apply, you need at least one client prospect for a first proof of concept. After you join, you launch that first client within 60 days, and you keep at least one active paying client per quarter to stay in the program. The Inrō team reviews and approves applications.

Two ways to earn

Path 1: Partner (commission). You earn 20% lifetime commission on standard client subscriptions tied to your agency account. The commission continues while you're an active partner and the client's subscription stays active and linked to you. This fits ongoing retainer work.

Path 2: Official Reseller (annual licenses). You get a flat 50% discount on the annual list price (for example, €1,800 becomes €900). You can charge clients the full price and keep the margin, give them a partial discount, or bundle the license into a larger package. Reseller deals don't earn the 20% commission; the discount replaces it.

Either way, you keep 100% of your own agency setup and management fees.

What you get when you join

A free agency account: a full Inrō account for your own brand, demos, and training.
A risk-free first client pilot: one client gets one month with full access at no software cost. You can still charge and keep your full service fees. Launch this pilot within 60 days of joining.
Training and resources: onboarding, templates, and materials to help you sell and deliver Inrō.
Partner badge and listing: the official Inrō Agency Partner badge for your marketing, plus a listing as an official partner. Co-branding and white-label options can be explored on specific surfaces, with terms agreed in writing.
Client referrals from Inrō: when Inrō users ask for done-for-you help, the team may refer them to Agency Partners based on fit. Referrals aren't guaranteed.

Managing your client accounts. Today you run your clients by switching between their organizations inside Inrō, each fully separate. A dedicated Partner Portal, a multi-client dashboard with cross-client metrics, a shared template library, and exportable reports, is coming soon. Until it ships, the Inrō team supports you directly with reporting and account setup.

Getting paid

Commissions are paid about one month after the revenue is generated, which leaves time for refunds to clear. You need at least €100 in unpaid commissions before a payout is issued. If a client cancels, downgrades, or gets a refund, the matching commission is reduced or reversed from your pending payouts.

How to apply

Email [email protected] or apply through the Agency Partner Program page on inro.social. The team reviews applications and gets back to you to discuss fit and next steps.

🐾 Netsuke's Tips

Use the risk-free pilot to win over a cautious client. They get a full month at no software cost, you keep your fees, and you build a real case for a retainer.
The reseller path works well for fixed annual retainers. A 50% discount on the list price gives you room to build margin while still offering a fair deal.
If a client wants done-for-you setup from the Inrō team directly rather than from you, point them to The Inrō Managed Account Plan. The two can work side by side.