You can connect Inrō to outside tools for payments, bookings, CRM sync, analytics, no-code automation, and custom code. All of those connections live in one place: open your account menu (bottom-left of the sidebar) and pick Integrations & API.
⚠️ Third-party integrations are a paid feature. On the free plan, the integrations page shows an upgrade prompt instead of the cards. The HTML Widget, webhook triggers, and HTTP requests are set up inside the flow builder and are available on every plan.
Payments and commerce
Stripe lets you collect payments directly inside DMs. Once it's connected, you can add a payment link to any scenario or campaign, and contacts pay without leaving Instagram. See Stripe: Connect Your Account to Accept Payments in DMs.
Shopify lets you send product carousels and direct checkout links inside scenarios and campaigns, and trigger flows when an order comes in or a cart is abandoned. Setup uses a custom app token from your Shopify admin. See Shopify: Connect Your Store and Send Product Links.
Booking and scheduling
Calendly connects through a quick login. Once it's linked, you can pick any of your Calendly event types and send a booking link as a DM action, and Inrō tracks the booking when the contact confirms. See Calendly: Send Booking Links to Your Contacts.
Eventbrite works the same way for event registrations: connect your account with a private token, then send a contact a link to a specific event and branch your flow on whether they register. The Eventbrite link action is rolling out gradually, so you may not see it in your step picker yet.
Inrō also has a built-in calendar and appointments feature that does not need Calendly at all. You can propose time slots in a DM, take a deposit, and sync confirmed bookings to Google Calendar. See Appointments & Calendar: Manage Bookings in Inrō.
CRM sync
HighLevel CRM (GoHighLevel) lets a scenario create or update a contact in your HighLevel sub-account, so Inrō contact data flows out to your CRM. Connect it with your HighLevel API key and Location ID. The push happens through the Upsert HighLevel Contact action, where you map Inrō fields to HighLevel fields.
Voice messages
ElevenLabs turns text into a spoken voice message that sends as a native audio DM. Connect it with your ElevenLabs API key, then use the Eleven Labs audio action to generate the clip. This one is in early access, so the card and action only appear for some accounts right now.
Analytics and ad tracking
Meta Conversions API sends conversion events from your Inrō flows straight to Meta, so a booking or payment that started in a DM can be attributed back to your Instagram ads. It connects through a short Facebook login. See Meta Conversions API: Track Conversions from Instagram.
No-code automation
Make (formerly Integromat) bridges Inrō to thousands of other apps without writing code. Push new contacts into your CRM, fire an Inrō scenario from an external event like a form submission, or sync data both ways. See Make: Connect Inrō to 8,000+ Apps.
Developer tools
Private API gives you programmatic access to your account: contacts, conversations, scenarios, campaigns, and custom properties. Your API token is on this page. See The Inrō Private API: Getting Started.
MCP Server connects AI assistants like Claude or ChatGPT to Inrō, giving them tools to manage contacts, run scenarios, and reach Instagram features. See Connect Your AI Agent to Inrō with the MCP Server.
Webhooks and HTTP requests
For anything a native integration doesn't cover, Inrō has two flexible tools that work in opposite directions:
Webhook trigger lets an external app start one of your scenarios by sending a request to a unique URL. Good for form tools, CRMs, or any app that can send a webhook. See Webhook Triggers: Fire Scenarios from External Apps.
HTTP request action lets your scenario call an external API mid-flow to push data out or read a response back. Use it to update a CRM record, notify a Slack channel, or kick off a workflow in another tool. See HTTP Requests: Connect Inrō to Any External API.
Bring website visitors to your Instagram
The HTML Widget is a small embeddable component for your website. Visitors click a button, land in your Instagram DMs with a code pre-filled, and sending that code triggers a scenario. It's a clean way to turn website traffic into Instagram conversations. See The HTML Widget: Bring Website Visitors to Your Instagram.
🐾 Netsuke's Tips
If the tool you need isn't listed here, check Make before building anything custom. Most CRMs, email platforms, and project tools already have a Make connector.
You can combine integrations in a single flow. A common pattern: a Calendly link books the call, a Stripe payment link takes the deposit, and an HTTP request pushes the confirmed contact into your CRM, all in one scenario.
The Private API token on this page is different from login-based connections like Calendly or Meta. Don't share it, and rotate it if you think it has been exposed.
Webhooks and HTTP requests point in opposite directions. A webhook brings data into Inrō to start a scenario. An HTTP request sends data out of Inrō from inside a scenario. You'll often use both in the same workflow.
What's next?
Pick the integration you want and follow its article. If you want to connect a tool that isn't listed natively, start with Make: Connect Inrō to 8,000+ Apps or Webhook Triggers: Fire Scenarios from External Apps.