The Meta Conversions API sends conversion data straight from Inrō to Meta, so a booking or payment that started in a DM can show up in Ads Manager. If you run Instagram or Facebook ads, connecting it lets you see which ads led to real results, not only clicks.
How to connect the Meta Conversions API
In Inrō, open your account menu, go to Integrations & API, find the Meta Conversions API card, and click Connect Meta Conversions API.
A Meta window opens. Walk through it:
Continue with Facebook. Confirm the Facebook account you want to use.
Choose your Instagram account. Select Opt in to current Instagram accounts only, check the account you want to connect, and continue.
Review the access request. Meta shows that Inrō will log events on your Instagram account's behalf and send them to Meta. Approve it.
Confirm. Meta confirms the connection. Close the window to return to Inrō.
The card then shows the connection date and when the access token expires.
Send conversion events in scenarios
With the API connected, add a Meta Conversion event action inside a scenario (in the step picker, under Integrations). Pick the event name that matches the moment, like Purchase or Lead.
Place the action right at the conversion moment: when a contact confirms a booking, completes a payment, or finishes a survey. For the action reference, see Integration Actions: Calendly, Shopify, HTTP Requests.
What gets sent
This integration reports a messaging conversion, not a classic web-pixel event. Each event tells Meta that a conversion happened on your Instagram messaging channel, identified by your Instagram account and the contact's Instagram ID. It does not send a hashed email or phone number. That's enough for Meta to attribute the result to your messaging ads.
Managing the connection
The access token expires over time. The card warns you when it has expired ("please reconnect") or is about to ("please refresh"), with a Refresh button to extend it. To remove the integration entirely, you can also remove Inrō from the Active tab in your Facebook Business integration settings. Removing it doesn't delete conversion data already sent to Meta.
🐾 Netsuke's Tips
Place the conversion event right after the confirmation step, not at the end of a long flow. The closer to the real conversion, the better your attribution.
You can fire more than one event in a scenario: one when the contact clicks a payment link, another when the payment confirms. That shows you the drop-off between intent and completion.
If your ads send people into your DMs, this closes the loop. You'll see in Ads Manager which creative and audience led to actual bookings or payments.
What's next?
To connect Inrō to tools beyond the native integrations, see Make: Connect Inrō to 8,000+ Apps.