Surveys in Inrō enable you to capture essential data from your audience directly through Instagram DMs. Whether you’re looking to gather CRM information, qualify leads, or book meetings, surveys effectively engage users and drive conversions.
Two Types of Surveys
Simple (Single Question)
Acts like a quick poll or a single-choice question. Perfect for short interactions like feedback or a yes/no query.
Multiple Questions
Functions as a mini-questionnaire, allowing you to capture multiple data points in one go. Great for contact forms, in-depth lead qualification, or collecting detailed user feedback.
Creating a Survey
You can create surveys in two ways:
Directly in a Campaign or Scenario
When designing your campaign or scenario, add a survey step. This opens the survey creation window, letting you configure the question(s) without leaving the flow.
Useful if you already know the specific automation or message sequence where the survey will appear.
From the “Surveys” Tab
Go to Automation → Surveys to manage all your surveys in one place.
Click Create survey, choose the survey type (single or multiple questions), then add your questions, possible answers, and any follow-up messages.
This method helps you maintain a library of reusable surveys you can later insert into various campaigns or scenarios.
Designing the Survey
Creating a survey in Inrō can be done simply in the following steps:
Design the Survey Card
Set the main message, a supportive subline, and a clear Call-To-Action (CTA) that appears as a card in Instagram DMs.
Develop Your Questions
Add your survey questions and configure each option. You can choose additional options like - marking as compulsory, allowing only one answer etc.
You can also set it to automatically save responses into a designated contact property or folder.
Finalise and Deploy
Test the Survey
After creating the survey, click Test survey to see how it appears in Instagram DMs.
Verify question formats, answer options, and any logic (e.g., “save reply to contact property”) before sending it to a larger audience.
Deploy in a Campaign/Scenario
If you haven’t already added the survey during creation, open your existing campaign or scenario.
Select Add Step, choose the Send a survey option, and pick the survey you want to use.
Adjust any timing, logic, or conditions (e.g., time delays or wait-for-reply steps) so the survey appears at the optimal moment in your flow.
Checking & Exporting Results
After launching, use the Results tab to view and download survey data for further analysis.
Use Cases for Surveys in Inrō
Collecting CRM Data
Gather critical customer details (e.g., contact information, preferences) to enrich your CRM and streamline follow-ups.
Personalizing AI Responses:
Feed survey responses into your AI Agent’s training data, allowing it to deliver highly personalized and context-aware messages.
Generating & Qualifying Leads:
Use targeted questions to identify high-intent prospects. Segment users based on responses to tailor your engagement strategy.
Booking Meetings or Appointments:
Capture availability and scheduling preferences to seamlessly integrate meeting booking into your automation workflows.
Inrō Insider Tips
Leverage Contact Properties
Map survey answers (like name, city, or interests) to specific contact properties, enabling personalization in future messages.
Use Conditional Flows
For multiple-question surveys, you can set up scenario conditions or time delays that adapt based on a user’s answers, creating more dynamic engagement.
Export & Analyze
In the Results tab, export your survey data to analyze trends, refine your questions, or integrate with other tools.
Feedback
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