Welcome to Inrō 🎉
We are so happy to have you on board. This article is to help guide you through your first days of understanding Inrō and how to best use it for your situation.
What is Inrō?
At Inrō we are trying to fundamentally change how brands and companies use social media by building an AI-driven Instagram Marketing Automation Tool.
With Inrō, we want to help brands nurture authentic two-way conversations with their followers, enabling better engagement and higher conversion rates. For consumers, this means saying goodbye to spam and intrusive ads and hello to meaningful interactions with their favourite brands.
Who is Inrō For?
Inrō is perfect for:
D2C Brands: Direct-to-consumer brands looking to build a direct connection with their customers and drive sales through Instagram.
B2C Startups: New businesses aiming to leverage social media to grow their customer base, reduce churn and enhance engagement.
Creator-Led Brands: Influencers and creators who want to transform their Instagram followers into loyal customers.
Anyone Who Wants to Build Instagram as a Conversion Engine: If you're looking to grow engagement with your community and turn interactions into conversions, Inrō is the tool for you.
The Essential Steps
We analysed how our users use Inrō and tried accumulating the tips & tricks to help you succeed in the fastest way possible - you've got this!
Sign Up and Sync Your Accounts:
Begin by signing up on the Inrō platform and syncing your Instagram and Facebook accounts. This allows Inrō to access your social media data and provide real-time updates and interactions.
Send Us a DM:
Interact with us (@inro.social) to test different functionalities and see how responses work. This helps you familiarize yourself with how Inrō handles direct messages and automated responses.
Create a Folder:
Organize your Instagram contacts by creating folders. For example, you can create folders for Friends, Clients, Leads, or VIPs. This helps in categorizing your contacts for better management and targeted interactions.
Move a Contact to a Folder:
Practice organizing by moving a contact to the newly created folder. This step ensures you understand how to manage and segment your contacts within Inrō.
Create a Scenario:
Use one of our templates to create an automation scenario quickly. Scenarios help you automate interactions based on specific triggers like comments, DMs, or mentions.
Trigger Your Scenario:
Test your scenario by sending a DM on Instagram to see the automation in action. This step is crucial to ensure your scenarios are set up correctly and functioning as intended.
Send a Campaign:
Utilize a template to send your first direct message campaign. Campaigns allow you to reach out to a large number of contacts with personalized messages, driving engagement and conversions.
Explore More:
After familiarizing yourself with basic functionalities, create your scenario or campaign from scratch. This step encourages you to explore Inrō’s full potential and tailor the tool to your specific needs.
Inrō Insider Tips for Success
Take Advantage of Templates: Start with our pre-built templates to get quick results and understand how scenarios and campaigns work.
Stay Organized: Use folders & segments to keep your contacts and conversations organized, making it easier to manage and respond to leads.
Interact and Learn: Engage with our support and resources to continuously learn and optimize your use of Inrō.
Feedback
We are here to support you every step of the way. If you have any questions, feel free to reach out to our support team. Welcome to Inrō, and let’s help you build genuine connections at scale. Also, don’t hesitate to leave us feedback on how we can improve this guide for our users ahead!