Inrō is designed to help you leverage the power of social media marketing through AI-driven automation. By using Inrō, brands can engage their audience more effectively, drive conversions, and streamline their marketing efforts. Here are some broad use cases to inspire you on how to make the most out of Inrō.
1. Activating Superfans ahead of a launch/drop
Inrō can help activate your superfans before a major launch or drop by creating targeted campaigns and offering personalized exclusive discounts in DMs.
Create a Targeted Campaign: Navigate to the Campaigns section and use a template to design an engaging campaign from scratch, be sure to include exclusive content and discount codes.
Engage with Personalized Messages: Craft personalized messages and schedule the campaign to coincide with your launch dates.
Monitor and Adjust: Use the analytics dashboard to track engagement and conversion rates and adjust your messaging and offers based on the response.
2. Building relationships with ambassadors
Increase engagement and foster close relationships with followers who are micro-influencers, generating user-generated content (UGC) through automated community nurturing scenarios.
Identify Micro-Influencers: Use Inrō’s CRM to segment your followers and identify potential micro-influencers based on engagement metrics and follower count.
Send collaboration campaigns: Create campaigns to reach out to these selected followers and encourage them to create content to get featured and get exclusive discounts.
Setup automated scenarios for nurturing: Setup scenarios which get triggered from mentions, nurture 1:1 relationships and spark conversations with people automatically with DMs and comments
3. Automating outbound business prospection
Automate your influencer and business prospection efforts with conversion scenarios and funnels running on autopilot.
Build Conversion Scenarios: In the Automation section, create scenarios that initiate outreach based on first manual messages to potential influencers and business partners.
Customize Outreach Messages: Use the custom variables & custom conversion links to craft personalized outreach messages and schedule them to be sent at optimal times.
Analyze and Refine: Review the engagement and conversion data and refine your scenarios and messaging for better results.
4. Supercharging ads with DM CTA
Enhance your ad performance and achieve high ROAS by integrating DM call-to-action (CTA) that capture leads instantly.
Design Ad Campaigns with DM CTA: Create ads on Instagram with a strong call-to-action that directs users to send a DM.
Set Up Automation for Responses: Configure scenarios to automatically follow up with leads who respond to the DM CTA.
Convert & Monitor: Push custom conversion links and track the conversion rates and engagement from these ads to optimize your ad content and DM responses based on the data.
5. Verifying users and integrating with onboarding flows
Verify your users and send them campaigns and notifications from your CRM, database, or own info system using no-code integrations.
Integrate Your CRM: Use Inrō’s integration features to connect your CRM database, sync user data & trigger actions using webhooks.
Create Verification Campaigns: Design scenarios verify user identities using Instagram and supplement your onboarding process
Automate Notifications: Set up scenarios to send notifications and updates automatically to verified users.
6. Selling tickets and bookings
Sell tickets or bookings directly on Instagram and reduce no-shows with instant checkout links integrated into Instagram DMs.
Create a Ticket/Booking Campaign: Design a campaign that includes details about the event and a direct booking link.
Automate Booking Confirmations: Set up scenarios to send confirmation messages automatically once a booking is made.
Send Reminders: Automate reminder messages to reduce no-shows and personalize these reminders to enhance engagement.
7. Collecting feedback from your community
Collect feedback and opinions from your community using surveys and personalize campaigns by using custom variables at scale.
Design Surveys: Create engaging surveys to collect feedback and opinions from your followers.
Send Survey Campaigns: Use the Campaigns section to send out surveys to targeted segments with personalized messaging.
Analyze Feedback: Review the survey responses to gain insights and use these insights to personalize future campaigns.
8. Growing your followers
Get more followers by finding fans who do not follow you and nurturing them with campaigns inviting them to follow.
Identify Non-Following Fans: Use Inrō’s CRM to find fans who engage with your content but do not follow you.
Create Nurturing Campaigns: Design campaigns that invite these fans to follow you and highlight the benefits of following your account.
Automate Follow-Up: Set up scenarios to follow up with non-followers who engage with your initial campaign using personalized messages to build a connection.
Feedback
We hope that this gives you some idea of how users are using Inrō. Along with this, be sure to check out our scenario and campaign templates for more inspiration.
Also, don’t hesitate to leave us feedback on how we can improve this guide for our users ahead!