What are Activated Contacts?
Activated contacts are contacts engaged through Inrō’s automated actions—like campaigns, scenarios, segmentations, or data enrichment—within a given month. Once activated, you can interact with them freely throughout the same month.
Manual Actions Excluded: Interactions like sending DMs directly from the inbox or manually adding them to folders do not count as activations.
Quota Per Contact: Activation is counted per contact, not per interaction, ensuring fair usage.
How do they work?
Interaction-Based Counting:
Any contact you engage with through Inrō's automated actions (campaigns, scenarios, integrations, etc.) in a given month is considered an activated contact.
Monthly Reset:
The count of activated contacts resets monthly, allowing you to start fresh with your activation quota.
Flexibility & Control:
The system provides flexibility to engage only as much as you need, offering greater control over your spending.
Difference Between Database Contacts and Activated Contacts
Contacts in Database:
These are all the leads Inrō captures automatically and stores in your CRM.
They come from DMs, organic posts, paid ads, or collaborations.
They form your audience pool for potential activation but remain uncounted until engaged through automation.
Activated Contacts:
These are leads actively engaged through Inrō’s features.
Examples include being part of a campaign, receiving automated responses, or collecting data through surveys.
Key Difference: Database contacts are your entire audience, while activated contacts are the specific leads you engage with using Inrō’s automation tools.
Impact on Pricing & Plans
Inrō’s pricing scaling and plans revolve around the concept of activated contacts:
Free Plan:
Includes up to 100 activated contacts per month.
Pro Plan:
Starts with 1000 activated contacts per month for the base plan.
Additional activations can be unlocked with upgrades.
Exceeded Limit:
If you hit your limit, automated actions will pause for additional contacts until:
You upgrade your plan.
The next month starts, and your quota resets.
Inrō's Insider Tips -
Prioritize activating leads that are highly engaged or part of critical campaigns.
Use Inrō’s CRM segmentation to target the right audience and boost ROI on your activations
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