A survey asks your contacts a question in their DMs and keeps their answers in Inrō. You build surveys on the Surveys page, send them from a scenario or a campaign, and read the results on the same page.
To open it, go to Automation → Surveys. The page lists every survey with how many times it was sent and completed. Use Search surveys to find one. Click Edit on a row to open it, or use the arrow next to Edit to Duplicate or Delete it.
Choose a survey type
Click Create survey and pick one of two types:
Single question: one question with answer buttons, right in the DM. Good for quick polls and "which one?" questions.
Multiple questions: a short form the contact opens from a button in the DM. Good for sign-ups, feedback and anything with more than one answer.
The type can't be changed later, so pick the one that fits before you start.
Build a single-question survey
Write the question as the Title of the survey (up to 80 characters), and add a subtitle if it needs context.
Add the answer buttons with Add option. Each label is up to 20 characters.
For each option, you can choose On reply, add to folder and write a reply that goes out and reply when someone taps it. This is how a single-question survey reacts: each answer can sort the contact into a folder and answer them on the spot.
Turn on Accept only one answer per contact if each person should vote once.
Click Save.
Build a multiple-question survey
The editor has three tabs.
Message is what the contact sees in Instagram: a Message title, a Message subtitle and a Button label (up to 20 characters) that opens the form. The preview shows the message as it appears in the DM.
Form holds the questions. Click Add question for each one, then choose its type:
Text, Long text, Email, URL, Phone, Number or Date
Checkbox
Multiple choice, with Add option for each choice and Accept multiple answers if more than one can be picked
Mark a question Required when the form can't be sent without it. Use Save reply to contact property to store the answer on the contact's profile, where your automations and segments can use it. You can also add a footer text under the questions.
Results shows the answers once people reply (see below).
Click Save when you're done.
Test a survey
Click Test survey in the editor and pick a contact. Inrō sends them the survey for real, so test with yourself or a teammate.
Send a survey
A survey goes out through the Send a survey step in a scenario or a campaign. A multiple-question survey branches on When survey is filled and If survey hasn't been filled after a delay you choose, so you can thank people who answered and nudge those who didn't. See Conversion Actions: Links, Payments, Bookings & Surveys.
Read and export the results
Open the survey and go to its Results tab. In a flow, the Send a survey step also has a View results button.
A single-question survey shows how many people picked each option.
A multiple-question survey shows Sent, Completed and Completion rate, then one row per answer, with the contact's name, username, the date and what they answered. A contact who answers twice shows up twice. Click Export results to download them.
Answers you saved to contact properties also show on each contact's profile. See Contact Profiles & Custom Properties.
🐾 Netsuke's Tips
Map every important answer to a contact property. The results table is good for reading, but properties are what your automations, segments and AI Agent can use later.
Keep forms short. Three or four questions finish far more often than ten.
Test on your own phone before sending to a list: you see the DM and the form exactly as a contact does.
What's next?
Community Feedback & Surveys for ready-made ways to use surveys for feedback and testimonials.
Conversion Actions: Links, Payments, Bookings & Surveys for the Send a survey step and its branches.