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Troubleshooting Automations & Campaigns

Run a few quick checks to fix most automation and campaign issues, then jump to the specific guide for your exact problem.

If your automation (scenario) or campaign isn't working as expected, it's often something small you can fix in a few minutes. Run the quick checks below first. If they don't solve it, jump to the guide for your exact problem, and if you still need us, you'll have the right details to share.

Quick checks for any automation or campaign

1. Test it on yourself

Use the Test button to send the campaign or trigger the scenario to your own Instagram account. This is the fastest way to confirm whether the logic works as intended.

The Test button on a scenario and on a campaign

2. Check the Automation tab in your inbox

Open your Inbox → Automation tab to see whether your automation is firing. If you don't see recent triggers or messages, the setup may not be linked correctly. You can often see the exact steps that ran, along with any error details.

Inbox Automation tab showing recent automation activity

3. Review the history

Open your Campaign or Scenario dashboard and check the History tab. It shows when the automation last ran, who it ran for, and whether each send succeeded or failed.

If a step shows Failed runs, you can retry all of them at once: click the menu next to the Failed count on that step and choose Retry all failed. Inrō already retries unexpected errors on its own, so a run that stayed failed usually needs a fix in the flow first. For the full record, open Profile → View platform logs (a Pro feature): the Automations tab lists every scenario and campaign run, searchable by contact, with a detail view of each action, and the API errors tab shows the exact error Meta returned.

The Platform logs page on the Automations tab: runs per contact with type, status and date, and one run opened to show each action's result and a Retry button on the failed step.

Scenario History tab listing recent runs and their status

4. Reselect the post if it changed

If your scenario is comment-based, confirm the correct Instagram post or reel is selected. If you recently updated, deleted, or re-uploaded the post, reselect it in the scenario, because Instagram gives the new version a different ID.

The selected Instagram post or reel in a comment-based scenario's trigger

5. Check your trigger words

For scenarios, confirm your trigger words are spelled correctly, include common variations and lowercase versions, and don't conflict with another automation running at the same time.

A scenario's trigger-words field with several spellings and lowercase variations

6. Check your audience

For campaigns, confirm your selected audience is correct. If no contacts match your filters or folder, the campaign sends to no one. Campaigns also only reach contacts marked as active (people who have engaged with you recently). See How are contacts added to Inrō.

A campaign's audience selector with the active-contacts note

7. Refresh and reconnect

If everything looks right but it still won't run, refresh your browser, then reconnect your Instagram account from Accounts → Instagram account. This re-syncs your permissions and clears temporary errors.

Find your specific problem

If the quick checks didn't fix it, go straight to the guide that matches your symptom:

What to tell support

If the issue continues after these checks, message us in Inrō with:

  1. A short description of the issue (for example, "My campaign didn't trigger when users commented 'link'").

  2. A screenshot or short video of your campaign or scenario setup.

  3. The campaign or scenario name.

  4. Any error messages you noticed.

The more context you share, the faster we can find the cause and fix it.

What's next

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