Use Cases & Playbooks
Persona and scenario playbooks: advisor, sales, support, shopping, lead-gen and more.
17 articles
- Opt-in Campaigns: Re-engage Your Recent CommentersSend a one-off opt-in DM to everyone who commented on your posts in the last 7 days, and turn passive commenters into an engaged, foldered audience you can market to…
- The Digital Twin: Build an AI Version of YouCreate an AI Agent that thinks, sounds, and responds like you, so your audience gets a real conversation even when you're not available.
- The AI Shopping Assistant: Turn DMs into SalesSet up your AI Agent to recommend products, answer pre-purchase questions, and send checkout links right inside Instagram DMs.
- The AI Audience Pipeline: Segment, Target & ConvertUse your AI Agent to collect contact data through conversation, sort people into the right segments automatically, and convert each one with a targeted DM campaign.
- Selling Courses, Tickets & Bookings via DMsSell courses, event tickets, and bookings inside Instagram DMs using payment links, booking links, and a quick qualifying question.
- Running Instagram Ads with DM CTAsConnect Instagram ads to Inrō so every ad DM fires an automated funnel, then report conversions back to Meta to sharpen your ad targeting.
- Re-engagement Campaigns for Cold LeadsUse a DM campaign to win back cold contacts: find who's still interested, move them into an active follow-up, and leave the rest alone.
- Lead Generation with Freebies & Gated ContentDeliver a lead magnet by DM, collect emails in exchange, and build a segmented list of engaged contacts you can market to, all from one scenario.
- Instagram Lives: Collect Leads, Sell Products & GamifyUse Inrō during Instagram Live streams to DM everyone who comments a keyword, collect leads, sell products, and gamify engagement while you stay on the stream.
- Fan Engagement: Stay Connected with Your CommunityUse your AI Agent and comment-to-DM scenarios to reply to fans in your voice and keep your community feeling seen, without living in your inbox.
- Cross-Platform Growth: Drive Followers to Your Other ChannelsUse Instagram DMs to grow your YouTube, podcast, TikTok, or private community by sending engaged followers straight to your other platforms.
- Comment-to-DM: Turn Comments into CustomersAutomatically DM anyone who comments on your Instagram posts, then move them through a short funnel that turns engagement into leads, sales, or bookings.
- Always-On Customer Support: Handle Common Issues 24/7Set up your AI Agent to handle order questions, returns, and routine support in Instagram DMs, and escalate anything that needs a human, without a full-time team.
- Comment Moderation & Engagement: Respond, Hide & Auto-likeAutomate Instagram comment replies, hide spam and hateful comments, auto-like positive messages, and acknowledge story mentions, all with short scenarios that run in the background.
- Community Feedback & SurveysCollect feedback, run surveys, and gather testimonials from your Instagram audience using DM campaigns and scenario flows, with answers saved to contact properties.
- The AI Advisor: Answer Questions and Guide DecisionsSet up your AI Agent as a knowledgeable advisor that answers questions accurately, explains options, and guides contacts toward the right next step, around the clock.
- The Sales & Booking Agent: Qualify Leads and Fill Your CalendarUse your AI Agent to qualify incoming leads, collect the info you need before a call, and send a booking link to contacts who are ready to commit.