Use Cases & Playbooks
Persona and scenario playbooks: advisor, sales, support, shopping, lead-gen and more.
16 articles
Always-On Customer Support: Handle Common Issues 24/7Set up your AI Agent to handle order questions, returns, and routine support in Instagram DMs, and escalate anything that needs a human, without a full-time team.
Comment-to-DM: Turn Comments into CustomersAutomatically DM anyone who comments on your Instagram posts, then move them through a short funnel that turns engagement into leads, sales, or bookings.
Cross-Platform Growth: Drive Followers to Your Other ChannelsUse Instagram DMs to grow your YouTube, podcast, TikTok, or private community by sending engaged followers straight to your other platforms.
Fan Engagement: Stay Connected with Your CommunityUse your AI Agent and comment-to-DM scenarios to reply to fans in your voice and keep your community feeling seen, without living in your inbox.
Instagram Lives: Collect Leads, Sell Products & GamifyUse Inrō during Instagram Live streams to DM everyone who comments a keyword, collect leads, sell products, and gamify engagement while you stay on the stream.
Lead Generation with Freebies & Gated ContentDeliver a lead magnet by DM, collect emails in exchange, and build a segmented list of engaged contacts you can market to, all from one scenario.
Re-engagement Campaigns for Cold LeadsUse a DM campaign to win back cold contacts: find who's still interested, move them into an active follow-up, and leave the rest alone.
Running Instagram Ads with DM CTAsConnect Instagram ads to Inrō so every ad DM fires an automated funnel, then report conversions back to Meta to sharpen your ad targeting.
Selling Courses, Tickets & Bookings via DMsSell courses, event tickets, and bookings inside Instagram DMs using payment links, booking links, and a quick qualifying question.
The AI Audience Pipeline: Segment, Target & ConvertUse your AI Agent to collect contact data through conversation, sort people into the right segments automatically, and convert each one with a targeted DM campaign.
The AI Shopping Assistant: Turn DMs into SalesSet up your AI Agent to recommend products, answer pre-purchase questions, and send checkout links right inside Instagram DMs.
The Digital Twin: Build an AI Version of YouCreate an AI Agent that thinks, sounds, and responds like you, so your audience gets a real conversation even when you're not available.
Comment Moderation & Engagement: Respond, Hide & Auto-likeAutomate Instagram comment replies, hide spam and hateful comments, auto-like positive messages, and acknowledge story mentions, all with short scenarios that run in the background.
Community Feedback & SurveysCollect feedback, run surveys, and gather testimonials from your Instagram audience using DM campaigns and scenario flows, with answers saved to contact properties.
The AI Advisor: Answer Questions and Guide DecisionsSet up your AI Agent as a knowledgeable advisor that answers questions accurately, explains options, and guides contacts toward the right next step, around the clock.
The Sales & Booking Agent: Qualify Leads and Fill Your CalendarUse your AI Agent to qualify incoming leads, collect the info you need before a call, and send a booking link to contacts who are ready to commit.