Your AI Agent can sound like you, or like a carefully shaped version of your brand. This article covers everything in the Voice and personality section: About, message length, message examples, and voice rules. Getting this right is what makes the difference between an agent that feels human and one that feels generic.

You can set this during the setup wizard (Step 1 of 6), or come back to it anytime from the AI Agent dashboard. To edit it later, click AI Agent in the sidebar, then Voice and personality.

The first time you open this section, Inrō analyzes your account and your recent sent messages and fills in a suggested About text, message length, voice rules, and a few real message examples. You'll see an "Analyzing personality" message, then a set of suggestions you can review and adjust.

This is a starting point, not a final answer. Treat the suggestions as a first draft and edit anything that doesn't sound like you.

The Profile part of the section starts with About: who you are, what you offer and who you talk to, in up to 500 characters. The agent introduces itself and your business from this, so write it the way you'd brief a new team member: "We're a small workshop making custom tote bags for brands, hotels and events."

This controls how long the agent's replies run. There are three options:

Match this to how you actually write. If your real replies are two short sentences, pick Short. If you tend to add context and next steps, pick Long.

The length you set here applies to the standalone agent. When you call the agent from inside a flow, each AI action can set its own length for that step.

Voice rules say how your agent writes, one rule per line. Click Add a rule for each one. A rule is a single sentence of up to 300 characters, and you can add up to 50.

Use them to cover things like:

Write in plain language, not prompt syntax. "Be friendly and concise" works fine. Rules about what the agent does or must never do, like "never promise refunds", belong in Instructions; see Goals and Instructions.

This toggle lets the agent heart-react to incoming messages it reads as positive, like compliments or thanks. It's a small touch that can lift engagement with no extra effort.

Each auto-like uses one AI credit, the same as a reply. See AI Credits.

This is the feature most people underuse. Message examples are real messages you've sent before, pasted in as references. The agent reads them and learns the texture of your writing: sentence structure, vocabulary, how much detail you give, how you handle different situations.

Voice rules describe how you write. Message examples show the agent. Together they produce much better results than either alone.

Aim for four to six examples from different contexts: a warm welcome to a new follower, a reply about pricing, a reply to a complaint or tricky question, a follow-up to someone who went quiet, and a reply to someone ready to buy. Click Add a message example, paste the message text, and save. Repeat for each one.

⚠️ Paste only the message text itself, not the full conversation. The agent learns from how you wrote the reply, not from the context around it.

In the setup wizard, click Continue to move on. From the dashboard, your changes save when you close the panel or navigate away. To hear the effect straight away, click Chat with Agent in the top right of the AI Agent page.

With personality set, decide when the agent should speak. Go to Activation Rules: Controlling When Your AI Agent Replies. To tell it what to work toward, see Goals and Instructions: Telling Your AI Agent What to Do.