Your AI Agent needs more than a personality to perform well. It needs to know what it's working toward. The Goals and instructions section gives the agent context about your business, sets out what success looks like, and describes who it's talking to.

This is separate from Configuring Your AI Agent's Personality and Tone, which covers how the agent sounds. Goals and instructions cover what the agent is trying to do.

To open it, click AI Agent in the sidebar, then Goals and instructions. The first time you open it, Inrō analyzes your account and pre-fills suggestions for these fields, which you can then edit.

The account type gives the agent a framework for understanding your business. Pick the one that best matches your account: Content creator, E-commerce, Local business, Agency, Coach, Artist, or Other.

This is more than a label. The agent uses it to set sensible defaults for how it reads messages and what it assumes your followers want. A coaching account and an e-commerce account get very different questions, and the agent adjusts. Click Edit to change it anytime.

A short description of what your account does, what makes it different, and the value you offer. You have about 120 characters, so keep it tight.

Think of it as the one-line brief you'd give a new team member: what you do, who you help, what makes you worth following. The agent draws on this whenever it needs to explain your brand or field a question it has no specific answer for.

This is where you list what you want the agent to do. It's an add-and-remove list, so you add goals one at a time, up to five, with each one kept short (around 60 characters).

Be direct and specific. "Get people to book a discovery call" works better than "encourage engagement". The more concrete each goal, the more the agent orients its replies around it. If a conversation could end several ways, the agent leans toward the goals you've named.

These goals do double duty. When your knowledge access is set to Limit to instructions, the agent only replies on topics that match these goals, so the list also acts as a guardrail on what the agent will and won't engage with. See Knowledge Base: Teaching Your AI Agent What to Know for that setting.

Describe who your followers are, in about 80 characters.

The agent uses this to calibrate its language and how much it explains. An audience of experienced business owners needs a different approach than an audience of beginners. Knowing who it's talking to helps the agent avoid over-explaining things your audience already knows.

A freeform field, around 640 characters, for anything the structured fields don't cover.

Good things to put here:

⚠️ Keep instructions clear and direct. Vague or contradictory instructions here produce inconsistent replies. If you're unsure whether something belongs here or in style rules: style rules are about how the agent writes, other instructions are about what it does or avoids.

Changes save when you close the panel or navigate away. To see the effect straight away, click Chat with Agent in the top right of the AI Agent page and send a few test messages.

With goals set, give the agent the knowledge to back them up. Go to Knowledge Base: Teaching Your AI Agent What to Know to add the content the agent draws on when it answers questions.