Once your audience is set and your flow is built, you can send right away, schedule it for later, or save it as a draft to come back to. This article covers all three, plus how to manage campaigns after they're out.
Test before you send
Always test before going to your full audience. Click the dropdown arrow next to Send campaign and choose Send a test, then search for a contact to receive the full campaign immediately, exactly as a real contact would. It's the fastest way to catch a broken variable, a formatting issue, or an unexpected branch.
⚠️ A test really sends the DM to that contact. Test sends stay out of your metrics and don't block a real send, so a test contact who's also in your audience will receive the campaign again when you send for real. Exclude them, or test with someone outside the audience.
Send now
Click Send campaign and confirm. The campaign goes to your audience, and its status moves from Draft to Sending, then to Completed once the last contact has been processed.
For large audiences, Inrō freezes your audience at send time and sends in batches of 1,000 contacts at a time. A small send finishes quickly; a large one takes longer, and a flow with delays between steps keeps running per contact until those delays play out. So a send of a few hundred can be done in minutes, while a send of tens of thousands can take an hour or more.
⚠️ Don't rely on a campaign landing at one exact minute. Build in a buffer of at least an hour for larger sends. If a send seems stuck or under-delivers, see My Campaign Is Stuck or Not Sending: How to Fix It.
Schedule for later
Click the dropdown arrow next to Send campaign and choose Schedule campaign. A calendar and time picker appears (it suggests tomorrow morning by default). Pick when the campaign should start and confirm.
The status changes to Scheduled, and the list shows the send date with a Cancel schedule button. Scheduling is available on every plan, including the free plan.
To change a scheduled campaign, click Cancel schedule to send it back to Draft. Edit it, then schedule it again. A campaign has to be a draft to be edited.
How fast does a campaign go out?
As fast as Instagram will accept the messages. Inrō doesn't hold your campaign back or spread it over a schedule of its own: it sends, and Instagram sets the real pace.
On an active account that often means a few thousand messages in an hour. On a quieter or newer account it can be slower. The rate depends on your own account: how much Instagram sees you being messaged and replied to, and what its API allows you at that moment. So the same campaign can go out at different speeds on two different accounts, and there is no setting to speed it up.
Watch the sent count on the campaign's results view rather than timing it. A campaign that is still sending an hour in is normal, not stuck. For a campaign that has genuinely stopped, see My Campaign Is Stuck or Not Sending.
Cancel a campaign
There are two different "cancel" actions, depending on the campaign's state:
Cancel schedule (on a scheduled campaign) returns it to Draft without sending. Nothing goes out.
Cancel campaign (on a campaign that's already Sending) stops it. New contacts won't start receiving it, and contacts who haven't started yet are skipped. A message already mid-send to one person may still finish, so cancelling stops future sends quickly rather than yanking back what's already gone out. The campaign then shows Canceled and keeps any metrics collected up to that point.
⚠️ There's no pause-and-resume button for a campaign that's sending. To stop a send, use Cancel campaign; to run it again afterward, duplicate it.
Save as a draft
Click Save as draft to keep your work without sending. Drafts appear in the list with a Draft status. Click Edit campaign to reopen and keep building.
Reuse and share a campaign
Click any sent or canceled campaign to open its results view. From the sidebar you can:
Duplicate campaign: make a fresh copy of the structure (audience rules and steps) as a new draft, with no send history or metrics. Edit and send it again. You can also duplicate into another organisation you belong to.
Share campaign: publish it as a template others can clone from a public link. You can add tags and a description for the public page.
Templates work the same way they do for scenarios. For browsing, cloning, and sharing, see Templates: Browse, Clone & Share.
Find a campaign
The search box above the campaigns list looks inside your campaigns as well as at their names, so searching for a phrase you remember writing finds the campaign that contains it. Name matches rank above content matches. Accents are ignored, every word has to match, and the search covers all your folders at once.
Organise campaigns into folders
Once you have a lot of campaigns, group them into campaign folders to keep the list tidy. From the Campaigns page, click New folder, then drag a campaign row onto a folder to file it. Click a folder to open it; each folder row shows its campaign count and a combined metrics summary.
Campaign folders are organisational only: filing a campaign has no effect on who it sends to or when. The mechanics (creating, renaming, duplicating, and deleting folders) are the same across Inrō, so see Folders: Create, Organise & Automate for the full reference.
🐾 Netsuke's Tips
Schedule sends for mid-morning, Tuesday to Thursday, in your audience's timezone when you know it. Those windows tend to see higher open and click rates for most business audiences.
Use Duplicate campaign to test variations. Build two slightly different versions, send each to a different segment, and compare the results.
Save campaigns that performed well as templates before they age out. A launch that worked this month is a strong starting point for next month's.
What's next?
Now that your campaign is out, see how to read the results in Campaign Metrics & Performance Tracking.