Once your audience is set and your flow is built, you can send right away, schedule it for later, or save it as a draft to come back to. This article covers all three, plus how to manage campaigns after they're out.

Always test before going to your full audience. Click the dropdown arrow next to Send campaign and choose Send a test, then search for a contact to receive the full campaign immediately, exactly as a real contact would. It's the fastest way to catch a broken variable, a formatting issue, or an unexpected branch.

If a campaign has never been tested, Inrō asks Test your campaign before sending it? when you send it, schedule it or save it as a draft. Pick Send a test, or carry on with Send anyway, Schedule anyway or Not now.

On a wide screen, the Tests panel next to the flow lists your test runs. After you send a test, it opens on that run, so you can check what each step did.

⚠️ A test really sends the DM to that contact. Test sends stay out of your metrics and don't block a real send, so a test contact who's also in your audience will receive the campaign again when you send for real. Exclude them, or test with someone outside the audience.

Click Send campaign and confirm. The campaign goes to your audience, and its status moves from Draft to Sending, then to Completed once the last contact has been processed.

For large audiences, Inrō freezes your audience at send time and sends in batches of 1,000 contacts at a time. A small send finishes quickly; a large one takes longer, and a flow with delays between steps keeps running per contact until those delays play out. So a send of a few hundred can be done in minutes, while a send of tens of thousands takes a few hours (see the times below).

⚠️ Don't rely on a campaign landing at one exact minute. Build in a buffer of at least an hour for larger sends. If a send seems stuck or under-delivers, see My Campaign Is Stuck or Not Sending: How to Fix It.

Click the dropdown arrow next to Send campaign and choose Schedule campaign. A calendar and time picker appears (it suggests tomorrow morning by default). Pick when the campaign should start and confirm.

The status changes to Scheduled, and the list shows the send date with a Cancel schedule button. Scheduling is available on every plan, including the free plan.

A scheduled campaign shows a banner with its send date and a Send a test button. The button's dropdown has Edit date, to move the send, and Cancel schedule. To change the campaign itself, click Cancel schedule to send it back to Draft. Edit it, then schedule it again. A campaign has to be a draft to be edited.

As fast as Instagram will accept the messages. Inrō doesn't hold your campaign back or spread it over a schedule of its own: it sends, and Instagram sets the real pace.

Most campaigns start within a minute of pressing send; now and then it takes up to about ten minutes. They then typically reach 200 to 400 contacts a minute, which is about 12,000 to 24,000 an hour. Quieter or newer accounts can be slower: the slowest campaigns we measured sent about 8,000 an hour. Typical times for the first message to reach everyone, from campaigns sent on Inrō in August to October 2026:

Steps after a delay go out as each delay ends. The pace depends on your own account: how much Instagram sees you being messaged and replied to, and what its API allows you at that moment. So the same campaign can go out at different speeds on two accounts, and there is no setting to speed it up.

Watch the sent count on the campaign's results view rather than timing it. A campaign that is still sending an hour in is normal, not stuck. For a campaign that has genuinely stopped, see My Campaign Is Stuck or Not Sending.

There are two different "cancel" actions, depending on the campaign's state:

⚠️ There's no pause-and-resume button for a campaign that's sending. To stop a send, use Cancel campaign; to run it again afterward, duplicate it.

Click Save as draft to keep your work without sending. Drafts appear in the list with a Draft status. Click Edit campaign to reopen and keep building.

If you close the builder without saving, your edits are kept on that device and the campaign shows Unsaved changes in the list. Open it to pick up where you left off, then save, or cancel the changes.

Click any sent or canceled campaign to open its results view. From the sidebar you can:

Templates work the same way they do for scenarios. For browsing, cloning, and sharing, see Templates: Browse, Clone & Share.

The search box above the campaigns list looks inside your campaigns as well as at their names, so searching for a phrase you remember writing finds the campaign that contains it. Name matches rank above content matches. Accents are ignored, every word has to match, and the search covers all your folders at once.

Once you have a lot of campaigns, group them into campaign folders to keep the list tidy. From the Campaigns page, click New folder, then drag a campaign row onto a folder to file it. Click a folder to open it; each folder row shows its campaign count and a combined metrics summary.

Campaign folders are organisational only: filing a campaign has no effect on who it sends to or when. The mechanics (creating, renaming, duplicating, and deleting folders) are the same across Inrō, so see Folders: Create, Organise & Automate for the full reference.

Now that your campaign is out, see how to read the results in Campaign Metrics & Performance Tracking.