The Content screen brings your Instagram posts, reels, and stories into Inrō. You can browse what you've published, see which posts have an automation attached, and read AI-generated descriptions of your images. It's a quick way to connect your content to the conversations it starts.
You'll find it at Content in the left sidebar (the page is titled "Instagram content"). Your account needs to be connected first: see How to Connect Your Instagram Account to Inrō.
How your content syncs in
When you connect your account, Inrō pulls in your recent content automatically:
Posts and reels from roughly the last 6 months, with caption, media, permalink, like and comment counts, and the date posted.
Stories, which keep syncing as you post new ones. (This is also what powers story-reply automations.)
Comments on your posts, so you can see and act on them.
To pull in anything new on demand, click Refresh content. If your library still looks empty right after connecting, you'll see a "Content syncing" notice while Inrō fetches everything.
Browsing posts and reels
The Posts & reels tab shows a grid of your published content. You can search by caption (or by what's in the image, thanks to AI descriptions below), and page through your library. When your account has publishing permissions, you can also filter by All posts, Published, Scheduled, Draft or Processing (sent to Instagram, not live yet). Ads made from your posts show up here too, marked with an Ad badge, once someone comments on them. They aren't on your profile.
Click any post to open its detail view: a large preview, a View on Instagram link, the caption, like and comment counts, and the dates it was published and last synced. A side panel has four tabs:
Comments: the comments on the post.
Automation: attach or review a Comment-to-DM scenario.
Insights: the numbers Instagram reports for the post (see below).
AI Agent: a note about this post for your AI Agent to read, so it knows what someone is asking about when a conversation starts from it.
The comment-to-DM badge
On the grid, published posts show a purple automation badge. It tells you at a glance whether a Comment-to-DM scenario is attached to that post:
A number means that many Comment-to-DM scenarios are running on the post.
A + means none yet, and lets you attach one.
You can also attach a scenario from the Automation tab in a post's detail view. This is the same Comment-to-DM automation covered in full elsewhere, so this screen is where you see and add it. For how to build and configure one, see Comment-to-DM: Turn Comments into Customers.
AI media descriptions
Inrō generates a short AI description of your post images (it reads the image and answers "what's in this picture?"). The description shows in the post's detail view and feeds search, so you can find a post by what it shows even if the caption doesn't say so.
Uploaded images get the same treatment: an AI-suggested caption you can reuse.
Uploading and reusing media
When you add an image, video, or audio file to a scenario, a voice message, or a conversion link, Inrō stores it in a media library you can pick from again later. A few practical limits to know:
Images up to 25 MB. Files sent in DMs are resized to 1920 px on the longest edge, and animated GIFs stay animated.
Videos up to 250 MB. Videos sent in DMs are converted to a web-friendly MP4; videos you publish keep their source quality.
Audio up to 25 MB.
Documents (PDFs and similar) up to 25 MB.
Inrō accepts JPEG, PNG, GIF, WebP and AVIF images; MP4, MOV and WebM video; and MP3, M4A, AAC and OGG audio, and converts them to what Instagram needs. You can also upload from the Media Library in your dashboard, or through the API and MCP Server.
For how to actually send media in an automation, see Message Actions: Text, Media, Files & Buttons.
Publishing from Inrō
You can create Instagram content from Inrō and save it as a draft, schedule it, or publish it straight away. Create a post (image, carousel, reel, or grid) or a story, add a caption (with @mentions and #hashtags), alt text, a location, and tagged accounts, and watch the live preview as you go. A scheduled post stays editable until it goes out, and you can turn it back into a draft if you change your mind. From a post's details you can also attach a Comment-to-DM automation in one click.
A few things to know:
Publishing and scheduling need Instagram's content-publishing permissions. If they're missing, you'll see a Publishing not available notice with a one-click option to reauthorize. Saving drafts always works, even without those permissions.
Carousels take 2 to 10 images or videos, in the order you arrange them. They can be published from the composer, the API, and the MCP Server.
A Grid turns one image into 3, 6 or 9 posts that read as one picture on your profile. Choose the Layout, then the image. The image is cropped to fit, every post gets the same caption and location, and the posts go live one by one, about 20 seconds apart. Once live they are separate posts, so add a Comment-to-DM automation to each one after it's published.
For a reel cover, click Upload image or drop an image on the field. Or click Pick from video, move to a frame (the arrow keys step one frame at a time) and click Use this frame. From the frame picker, Edit with AI changes the frame based on your prompt: click Generate, pick a version and click Use as cover. Each generated image uses AI credits, see AI Credits: What They Are and How to Check Them.
Instagram shows a reel cover at 9:16 (1080 x 1920) and crops it to the middle square in the feed, so keep any text in that square.
A feed post can carry Instagram's Paid partnership label, crediting up to two brands. Enter each brand's @handle and Inrō looks up the account as you save, so a handle with no public Business or Creator account is refused rather than quietly dropped. Stories can't carry the label.
A reel can be published as a trial reel, with the graduation strategy you pick. This applies to reels only.
If a photo or video was made with AI, switch on AI-generated content. Instagram requires the label on photorealistic AI content.
Paid partnership, trial reels, and the AI-generated content label are all set as the post is created. Instagram gives no way to add them to a post that's already live, so set them before you publish.
Cross-posting to Facebook Pages or TikTok isn't available yet.
Post insights
The Insights tab on a post shows what Instagram reports for it: reach, views, likes, comments, saves, shares, total interactions, profile visits, profile actions, and new followers, plus watch time for reels. Inrō stores the numbers so the tab opens without waiting on Instagram, and refreshes them in the background while you look.
Read them against what you were trying to do. Strong reach with few comments means the post landed but the call to action didn't, so the caption is what to change, not the targeting. Plenty of comments but few DMs sent from your automation points at the automation rather than the post: check it in the post's Automation tab. For how your automations and campaigns themselves performed, see Scenario Metrics & Performance Tracking and Campaign Metrics & Performance Tracking.
⚠️ On accounts connected with Instagram Login, post insights need the Insights permission. If your account was connected before Inrō asked for it, Profile → Instagram account shows Permissions missing: reconnect and accept every permission, and the tab fills in. Until then it reads "Instagram is not reporting insights for this post." Your campaign and scenario metrics in Inrō work either way.
🐾 Netsuke's Tips
Use the automation badge as a checklist. Scan your grid for posts with a + and no number, and attach a Comment-to-DM scenario to the ones that get the most comments.
The AI descriptions make search genuinely useful. Search a word for what's in a photo (like "whiteboard" or "product shot") to find a post fast, even when the caption is only emojis.
Click Refresh content after posting something new if you want to attach an automation right away, rather than waiting for the next automatic sync.
What's next?
Comment-to-DM: Turn Comments into Customers to set up the automation behind that badge.
Message Actions: Text, Media, Files & Buttons to use your uploaded media inside a scenario.