The Content screen brings your Instagram posts, reels, and stories into Inrō. You can browse what you've published, see which posts have an automation attached, and read AI-generated descriptions of your images. It's a quick way to connect your content to the conversations it starts.
You'll find it at Content in the left sidebar (the page is titled "Instagram content"). Your account needs to be connected first: see How to Connect Your Instagram Account to Inrō.
How your content syncs in
When you connect your account, Inrō pulls in your recent content automatically:
Posts and reels from roughly the last 6 months, with caption, media, permalink, like and comment counts, and the date posted.
Stories, which keep syncing as you post new ones. (This is also what powers story-reply automations.)
Comments on your posts, so you can see and act on them.
To pull in anything new on demand, click Refresh content. If your library still looks empty right after connecting, you'll see a "Content syncing" notice while Inrō fetches everything.
Browsing posts and reels
The Posts & reels tab shows a grid of your published content. You can search by caption (or by what's in the image, thanks to AI descriptions below), and page through your library.
Click any post to open its detail view: a large preview, a View on Instagram link, the caption, like and comment counts, and the dates it was published and last synced. A side panel has two tabs, Comments and Automation.
The comment-to-DM badge
On the grid, published posts show a purple automation badge. It tells you at a glance whether a Comment-to-DM scenario is attached to that post:
A number means that many Comment-to-DM scenarios are running on the post.
A + means none yet, and lets you attach one.
You can also attach a scenario from the Automation tab in a post's detail view. This is the same Comment-to-DM automation covered in full elsewhere, so this screen is where you see and add it. For how to build and configure one, see Comment-to-DM: Turn Comments into Customers.
AI media descriptions
Inrō generates a short AI description of your post images (it reads the image and answers "what's in this picture?"). The description shows in the post's detail view and feeds search, so you can find a post by what it shows even if the caption doesn't say so.
Uploaded images get the same treatment: an AI-suggested caption you can reuse.
Uploading and reusing media
When you add an image, video, or audio file to a scenario, a voice message, or a conversion link, Inrō stores it in a media library you can pick from again later. A few practical limits to know:
Images up to 8 MB.
Videos up to 24 MB.
Audio up to 24 MB.
For how to actually send media in an automation, see Message Actions: Text, Media, Files & Buttons.
Publishing from Inrō (early access)
Publishing posts and stories to Instagram directly from Inrō is in early access and rolling out gradually, so you may not see it on your account yet. When available, it lets you create a post (image or reel) or a story, add a caption, and publish now or schedule for later, with a live preview as you go.
A few things to keep in mind while it's early:
Cross-posting to other channels (like Facebook) isn't wired up yet, even where you see the toggles.
Carousels aren't available in the publishing flow yet.
The Stories tab and the create/publish tools appear only for accounts in the early-access group.
We'll expand this article as publishing becomes generally available.
🐾 Netsuke's Tips
Use the automation badge as a checklist. Scan your grid for posts with a + and no number, and attach a Comment-to-DM scenario to the ones that get the most comments.
The AI descriptions make search genuinely useful. Search a word for what's in a photo (like "whiteboard" or "product shot") to find a post fast, even when the caption is only emojis.
Click Refresh content after posting something new if you want to attach an automation right away, rather than waiting for the next automatic sync.
What's next?
Comment-to-DM: Turn Comments into Customers to set up the automation behind that badge.
Message Actions: Text, Media, Files & Buttons to use your uploaded media inside a scenario.