The recurring schedule trigger runs any scenario automatically on a fixed cadence, daily, weekly, or monthly, for the contacts you choose. It's ideal for re-engagement sequences, weekly check-ins, or monthly nudges you'd otherwise send by hand.
Before you start
⚠️ The recurring schedule is a Pro feature. Each contact the scenario runs for counts toward your monthly contact-activation limit, so a wide audience on a daily schedule adds up quickly.
How to set it up
Open a scenario and click Add a trigger.
Select On a recurring schedule from the trigger menu.
Configure the schedule: - Frequency: daily, weekly, or monthly. - Time: the time of day to run, in your account's time zone. - Day: for weekly, the day of the week; for monthly, the day of the month.
Set the audience. Leave it empty to target all contacts, or add contact filters to narrow it down, like only followers or only contacts with a specific tag. You can combine filters with AND or OR logic.
Optionally turn on only new contacts matching filters. When it's on, the scenario only runs for contacts it hasn't reached before, so you never send the same person the same message twice.
Activate the scenario. It runs automatically at the next scheduled time.
⚠️ For monthly schedules, a day later than the month allows is moved to the last day of that month. Day 31 runs on April 30, and on February 28 or 29.
Use cases
Send a weekly DM to everyone who became a follower that week.
Run a monthly re-engagement sequence for contacts who've gone quiet.
Deliver a daily message to a specific segment, like a tip or a reminder.
🐾 Netsuke's Tips
Start with only new contacts matching filters on while you test. It stops the scenario from re-messaging your whole audience on the first run.
Keep the audience tight with filters. A recurring scenario that targets "all contacts" daily burns through contact activations fast.
Pair it with an excluded folder for people who've already converted, so a recurring nudge never reaches a customer who's done.
If a recurring scenario isn't firing, confirm it's active and that the contact actually matches the filters. See the troubleshooting guide below.
What's next?
For every other way a scenario can start, see Triggers: The Complete Reference. If a scheduled run doesn't fire, work through My Scenario Isn't Triggering: How to Fix It. For the settings that shape how scenarios run, see What Are Scenarios? Overview & Concepts.