Welcome Message Ads (Click-to-Instagram-Direct) let you attach a ready-made greeting to your Instagram ads. When someone taps the ad, a DM opens with your message and a few tappable options, so the conversation starts instantly with no waiting. With Inrō, you can create and manage these flows for your account.
Before you start
⚠️ Welcome message flows only work for accounts connected through Instagram login, not Facebook Business login. If your account is connected via Facebook, this feature won't be available.
Create a welcome message flow
A welcome message flow is a greeting plus a set of tappable options. When you build it, choose one of two interaction types:
Quick replies: simple text options the contact taps to reply instantly.
Buttons: richer options that support postback actions or web URL links.
⚠️ The greeting message is limited to 500 characters, and each quick reply or button label is limited to 20 characters.
Manage your flows
There is no screen, API endpoint or MCP tool in Inrō for creating welcome message flows yet. Build the welcome message and its quick replies in Meta Ads Manager when you set up the ad, then use Inrō to handle what happens next: the Referral ad trigger fires a scenario when someone arrives from the ad, and the reply they tap is what your scenario reacts to. See Trigger Scenarios From Ads.
Attach a flow to your ad
Once a flow exists, it has an ID. Use that flow ID when you set up your Click-to-Instagram-Direct ad in Meta Ads Manager to connect the greeting to your campaign.
🐾 Netsuke's Tips
Keep the greeting short and the options obvious. With a 20-character limit per option, clear beats clever.
A welcome message ad sets up the opener; a scenario handles what comes next. Pair this with the Someone replies to your ad trigger so tapping an option routes the contact into the right automation. See Trigger scenarios from Ads.
Match each option to a path in your flow. If you offer "See pricing" and "Book a call," make sure your scenario branches handle both.
What's next?
To fire a scenario when someone replies to your ad, see Trigger scenarios from Ads. For the full ad-to-DM playbook, see Running Instagram Ads with DM CTAs.