Welcome Message Ads (Click-to-Instagram-Direct) let you attach a ready-made greeting to your Instagram ads. When someone taps the ad, a DM opens with your message and a few tappable options, so the conversation starts instantly with no waiting. With Inrō, you can create and manage these flows for your account.
Before you start
⚠️ Welcome message flows only work for accounts connected through Instagram login, not Facebook Business login. If your account is connected via Facebook, this feature won't be available.
Create a welcome message flow
You build the flow inside a scenario:
Create a scenario and choose the Someone replies to your ad trigger. On an account connected with Instagram login, it opens as Welcome message flow.
Write the Greeting message (up to 500 characters). This is what people see when they open the DM from your ad.
Under Quick reply buttons, add the button label (up to 20 characters). The preview shows the DM as it will look.
Save. Inrō creates the welcome message flow on your Instagram account, named after your scenario. Renaming the scenario renames the flow.
When someone taps the quick reply, the scenario runs for them.
Triggers you set up before with an incoming question or a specific ad ID keep working the way they were set up.
Attach a flow to your ad
In Meta Ads Manager, when you set up your Click-to-Instagram-Direct ad, pick the welcome message flow by its name (your scenario's name).
⚠️ Once a flow is used by a live ad, Inrō can't change it: saving shows "This welcome message flow is connected to a live ad and cannot be updated." To change it, disconnect it from the ad in Meta Ads Manager first.
🐾 Netsuke's Tips
Keep the greeting short and the options obvious. With a 20-character limit per option, clear beats clever.
A welcome message ad sets up the opener; a scenario handles what comes next. Pair this with the Someone replies to your ad trigger so tapping an option routes the contact into the right automation. See Trigger scenarios from Ads.
Match each option to a path in your flow. If you offer "See pricing" and "Book a call," make sure your scenario branches handle both.
What's next?
To fire a scenario when someone replies to your ad, see Trigger scenarios from Ads. For the full ad-to-DM playbook, see Running Instagram Ads with DM CTAs.